Behavior based segmentation allows us to think about how customers interact with our brand to solve problems & purchase solutions. I develop go-to-market strategies that help companies who are not the cheapest! We will collaborate on an approach the triggers high quality interactions with your commercial teams. We can also create entry points of those want to solve problems with limited pre & post sale interaction.
Determining the segment that best fits our brand
Innovating content that triggers events
Offering events that engage the best customers
Higher winning percentage of sales opportunities
More loyal and more profitable accounts
Improved VOC & Product Innovation