Segmentation

Behavior based segmentation allows us to think about how customers interact with our brand to solve problems & purchase solutions.  I develop go-to-market strategies that help companies who are not the cheapest!  We will collaborate on an approach the triggers high quality interactions with your commercial teams.  We can also create entry points of those want to solve problems with limited pre & post sale interaction.
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Critical

Components

  • Determining the segment that best fits our brand
  • Innovating content that triggers events
  • Offering events that engage the best customers

Outcomes

  • Higher winning percentage of sales opportunities
  • More loyal and more profitable accounts
  • Improved VOC & Product Innovation