Creative Customer Experiences
A Focus On Customers' Problems
Product, Service, Technology, Feature, and Benefit are all important.
But here's the cold hard truth.
Your solutions are not more important than the customer problems they solve.
I help your business get upstream to gain trust,
solve problems and differentiate from your competitors.
6 Sigma Sales & Marketing
Customer journey is typically defined in terms of shopping and buying. My methodology views the customer experience from a different perspective. By focusing on how customers problem-solve their business issues, I help clients develop a demand creation strategy that attracts the best customers before their competitors do.
For 18+ years I have been coaching sales professionals how to develop 4 levels of expertise to differentiate themselves from all other sellers. The Collaborative Advisor approach is a transformative experience for sales teams. We will develop a toolbox to ensure customers are more engaged in critical meetings.
Customer Business Planning
Quarterly and Annual Business Meetings are critical customer & distributor interactions. The Collaborative Advisor approach leverages tools from continuous improvement, change management and project management to ensure customer success and differentiation from competition.