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Demand Creation
Creating demand based on Customer's Business Issues is critical to attracting the right customers, improving our winning percentage and ensuring larger & longer lifetime account value. The common "customer journey" starts at "shopping" & that is too late. If we can define the problem with customers we win more often!
Critical
Components
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Understanding our customers' most important problems
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Developing content & activities that build trust
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Designing discovery as a customer experience
Outcomes
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Triggering more opportunities
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Engaging customers earlier than our competitors
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Higher Net Promoter Scores
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