Creating demand based on Customer's Business Issues is critical to attracting the right customers, improving our winning percentage and ensuring larger & longer lifetime account value.  The common "customer journey" starts at "shopping" & that is too late.  If we can define the problem with customers we win more often!

• Understanding our customers most important problems

• Developing content & activities that build trust 

• Designing Discovery as a Customer Experience

• Triggering more opportunities

• Engaging customers earlier than our competitors

• Problem Solving (DMAIC) with our customers