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Demand Creation

Creating demand based on Customer's Business Issues is critical to attracting the right customers, improving our winning percentage and ensuring larger & longer lifetime account value.  The common "customer journey" starts at "shopping" & that is too late.  If we can define the problem with customers we win more often!
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  • Understanding our customers' most important problems
  • Developing content & activities that build trust 
  • Designing discovery as a customer experience


  • Triggering more opportunities
  • Engaging customers earlier than our competitors
  • Higher Net Promote Scores
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